An curved arrow pointing right. Teenagers gathered for a panel at Business Insider's IGNITION conference to discuss what brands they can't live without. The high schoolers named Instagram ...

To find out what teens really like - and what they really hate - when it comes to retail brands, we polled 110 teens, ages 12-18. There were 37 males and 73 females who responded and not everyone ...

Goldman Sachs and Teen Vogue picked out young women ... wear - comfortable attire for young women who like to break a sweat. The namesake brand also performed well. Victoria's Secret (No.

By trying too hard to be relevant, brands aimed at GenZ have been actively turning them off. And as a result, advertising wasn't just something they were apathetic towards, they actively hated it.