While most athletes have one footwear sponsor, Purdy has taken a different route, partnering with both adidas for cleats and sneakers and leading western and work apparel brand Ariat for boots.
Certain companies don’t even stock clothing, opting for online stores, websites and even customization. The online fashion industry has enjoyed consistent growth, even through the COVID-19 pandemic.
The Canadian apparel market is the ninth largest apparel market worldwide, with all the countries ahead in the ranking, and many below, boasting significantly larger populations than Canada.