The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

Soon enough, that could be you, too. Your phone may well be all the game machinery you'll want. The groundwork has been laid: Phones are more powerful every year, more homes are hooked up to broadband ...

“The console space all up isn’t growing ... I want Xbox to be something 20 years from now,” he said. “I think in order for Xbox to be vibrant, be successful, it needs to be about multiple ...

Microsoft’s latest holiday marketing campaign is all about how you can play Xbox games even without the actual console. “This is an Xbox,” the slogan reads as it lists laptops, smartphones ...

The Xbox Series X and S are impressive consoles, but they aren't free of problems. Here, we cover the most common Xbox Series ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into the PC, cloud and mobile markets as much as possible in order to grow and ...

It is not exactly a mystery what Xbox ... Xbox console. Now, a new ad campaign, “This is an Xbox,” spells it out. And it comes across…poorly. The campaign tries to reinforce all the ...

In a recent interview with Bloomberg, Microsoft Gaming CEO Phil Spencer said that all Xbox titles have the potential to ...