The Amazon Echo Auto, now priced at $24.99, adds Alexa to your car for hands-free assistance. It connects via your car's USB ...

At the CES trade show in Las Vegas this week, BMW is demonstrating a future version of its in-car personal assistant that uses Amazon’s new Alexa large language model to answer questions about ...

It will use Alexa Custom Assistant technology (ACA) that can potentially strip away complexity and minimize distractions in the car. This move comes after Amazon and BMW announced a partnership to ...