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Marketing Week
2 天
Hendrick’s owner appoints former PZ Cussons and Diageo marketer as CMO
Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...
Marketing Week
2 天
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...
Marketing Week
2 天
Making friends with finance and the power of simplicity: Your Marketing Week
At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...
Marketing Week
2 天
B2B marketers remain focused on short-term goals ahead of long term
According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...
Marketing Week
2 天
One B2B charity on driving growth during challenging times
Through strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic ...
Marketing Week
4 天
Consistency is the top-class marketer’s secret weapon
The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...
Marketing Week
6 天
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of ...
On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...
Marketing Week
3 天
‘With social the work is never done’: How Snapchat fits into NatWest’s ‘matrix plan’
The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...
Marketing Week
3 天
‘A more transparent approach’: Inside Sky, ITV and Channel 4’s TV measurement tool
In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...
Marketing Week
3 天
Premier Inn’s top marketer Tamara Strauss departs
Global customer director Tamara Strauss has left Premier Inn after five years with the company, with the brand declining to ...
Marketing Week
3 天
‘Zero-click immunity’: Why B2B content needs personality to win in the AI age
In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...
Marketing Week
4 天
‘The marketplace of the future’: Social shopping and the rise of ‘discovery commerce’
From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...
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