With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Stellar Ace, a business arm of SMRT, and Singapore’s most connected out-of-home advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus ...

As 2024 draws to a close, Google's Year in Search provides insights into topics that captured the attention of Malaysians throughout the year. According to Google, sports were a major highlight ...

This past year was one defined by rapid changes in AI, consumer data privacy, and the reshaping of digital experiences. Emerging technologies have been driving everything from content creation to ...

Several lawmakers have recently received identical scam emails featuring a manipulated video, which uses AI to superimpose their faces onto screenshots of a bed scene with a nude woman. Federation ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'. Earlier this week, pink Santa ...

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app. The campaign encourages users to complete ...