Innovative OOH advertising solutions such as SkyWalk allows OCBC to reach the right people in an efficient, cost-effective, ...

With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

Responding to increased cybersecurity threats and significant financial losses from scams in Singapore, Singtel has ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

This past year was one defined by rapid changes in AI, consumer data privacy, and the reshaping of digital experiences. Emerging technologies have been driving everything from content creation to ...

Pop Mart Singapore is "actively pursuing legal action" against unauthorise use of its Labubu intellectual property (IP). In a statement posted on Facebook, the toy retailer said it recently ...

In the year of 2024, Singaporeans were searching for sporting events, Taylor Swift and the latest toy craze - Labubu. This is according to tech giant Google's Year in Search 2024 list. The lists ...

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant increase from 50% to 87%, according to a study by dentsu. Dentsu has ...

John Hardy, a jewellery brand founded in Bali in 1975, has unveiled a pop-up at SOGO Kai Tak in Hong Kong. This expansion is part of the brand's strategy leading up to its 50th anniversary in 2025 ...