In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...

The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. —… ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their ...