With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...