Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in ...

The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective ...

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...

Kellanova, which owns the Kellogg’s, Pringles and Cheez-It brands, has reappointed Carat as its European media agency.

This very theme of family, love, and gratitude is what Samsung explores in its latest Dashain brand film, translated as " Daughter coming home for festival." Just like the festival Dussehra in India, ...

In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to ...

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.

Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in ...

With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift ...

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new ...

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of ...