Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. At our upcoming Analytics Unite event on April 28-30 ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

The company is also looking to hire externally for two roles — chief digital marketing officer and chief technology, data, and analytics officer — as the company looks to invest further in technology, ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

Maple Leaf Foods has named a new chief supply chain officer as part of the final phase of commercial and operational realignment. Unilever’s partnership with Amazon has required the company to take a ...

J.M. Smucker includes a portfolio of well-known brands such as Folgers, Milk-Bone, and Donettes across the pet food and snacks, away from home, coffee, sweet baked snacks, and frozen handheld ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first ...

CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...