Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

James Houston cleared up some major questions fans had after the Detroit Lions beat the Houston Texans on Sunday. The Lions ...

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative ... robust strategies position it well for growth ahead. The company is focused on boosting greater efficiency by reducing ...

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Detroit Lions linebacker James Houston went viral for all the wrong reasons on Sunday during a game against the Houston ...

PepsiCo CEO Ramon Laguarta said that Gatorade has been meaningfully gaining marketshare this year, calling it a “core part” and “very profitable part” of the company’s portfolio.

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Police hope to identify and arrest a man who broke into Subway, 6629 Engle Road, and stole a tray of cookies and three ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...