Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create their own distinct aesthetic. Of course, it is unusual for competitors ...

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual ... for the Nebiolo Type Foundry in 1952 ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

We know fonts matter, yet research shows no one font works best for everyone. See for yourself: This story includes three mini-experiments that might help you see how you respond to different ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

This in turn required new font licensing and business models for selling type to brands for use in these new digital spaces. Brands going digital created a new market for typefaces, and for type ...

Type setters were able to standardise further, creating bespoke corporate typefaces, or brand fonts, for clients ... Hoffmann ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

2. Locate the font files in the downloads section of your desktop. 3. Unzip both fonts by right clicking > extract. 4. Open the font folder and select all (Ctrl + A or drag select). 5. Right click all ...

A pioneering move to launch new O2O integrated advertising strategies along MTR urban lines, promoting free shipping to Hong ...