Launched as a Twitter alternative in the summer of 2023, Threads promised a reprieve from the engagement-bait tactics plaguing other platforms. However, as the pursuit of user growth intensified, ...

If you’ve noticed more engagement bait appearing across your Threads feed, you’re not alone. Meta is aware of the issue and looking at how to address it, according to Instagram boss Adam ...

Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This revelation came as many updates on Threads do: through a conversation on ...

Engagement bait on Threads is here, but maybe not here to stay. Credit: Photo Illustration by Avishek Das/SOPA Images/LightRocket via Getty Images Threads is notorious for engagement bait ...

If you’re active on Meta’s Threads app, then you’ve probably encountered some amount of engagement bait in your “for you” feed. Now, Instagram chief Adam Mosseri has acknowledged the ...

Meta has acknowledged the increase in engagement bait material on its text-based social media app Threads. Threads was ...

Instead, it's making a pitch to replace Threads, Meta's Twitter alternative ... left into the hands of users and that posts get engagement by...being actually engaging. It also noted in a ...

Adam Mosseri, the head of Instagram and Threads, has announced that his team is aware of the engagement bait problem on Threads and is working on a fix. He posted on Threads saying, “We’ve seen an ...

Learn why Meta Platforms is a top performer in 2023, with strong growth potential and a Strong Buy rating based on key ...

In a recent exchange on Threads, Instagram boss Adam Mosseri confirmed that the platform downgrades the video quality of older content in certain scenarios. "If something ...

US/UK grammar disputes are great engagement bait, as is anything to do with Taylor Swift (overrated?); pedestrian crossings; Elon Musk; and baked beans. Besides, as Threads’s user numbers increase, ...