The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

But early photographs of Bibendum, as the Michelin Man is also called, are nothing short of terrifying. Bibendum was conceived by Edouard and André Michelin, the brothers who founded the company.

But these may as well be commonplace compared to the ultra-rare Michelin Man wheels ... Modeled after Michelin’s mascot ...

For the tenth time in twelve years, Michelin is sponsoring something called the Challenge Bibendum. This global event has been held in Europe, the U.S., Asia and, now, Brazil.

As the hosts of the Challenge Bibendum, Michelin took a bit of time in Rio de Janiero to allow the company's three managing partners (the company's leaders, as it does not have a CEO) to talk ...

Fun fact: This award is named for Bibendum, the official name of the Michelin Man. Industry consultant Thelin, a former James Beard award judge, believes Portland would have a good showing of Bib ...

Artisanal Bierzo wine producer Estevez Bodegas y Vinedos has joined premium wine specialist Bibendum’s portfolio. Five of their wines will now be available in the UK for the first time, distributed by ...

They’re largely drawn from more recent examples of branding and design, although Dowling does include a nice story about the origin of the alligator-turned-crocodile used by Lacoste, as well as ...

Michelin started out as a tyre company. Indeed, the Michelin Man was seen mingling among attendees and plates of ornate hors d'oeuvres after the ceremony. Michelin Man mingles with the guests The ...

I bought Michelin defenders for my car. 3 yrs old with about 20,000 miles on tires. And they are dry rotted already. I will not buy them again in the future. 'Cause Wal-Mart or Michelin tire will ...