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Campaign Asia
1 天
Why Google has never looked more fragile as an advertising channel
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
Campaign Asia
12 天
Merlee Jayme launches Jayme Headquarters to champion neurodiversity
Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team.
Campaign Asia
13 天
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
Campaign Asia
12 天
What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes ...
Campaign Asia
8 天
Netflix is going all out for Squid Game season 2—and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...
Campaign Asia
12 天
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout ...
As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, ...
Campaign Asia
12 天
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind ...
Campaign Asia
14 天
What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the ...
Campaign Asia
8 天
The Big Consolidation
Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...
Campaign Asia
12 天
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Campaign Asia
1 天
Robert Simpkins
Articles written by Robert Simpkins ...
Campaign Asia
9 天
Initiative wins Volvo's global media account, China remains separate
MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...
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