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brandequity.economictimes.indiatimes
9 小时
Work or play? The rise of online 'kidfluencers' is raising complex legal and ethical questions
An influencer (child or adult) with more than one million followers can earn upwards of $20,000 for one sponsored post, while ...
brandequity.economictimes.indiatimes
12 小时
The Sound of Desire: How music shapes our interactions with luxury brands
We’ve all experienced the lure of an effective music playlist. Stores, hotels and gyms are actively influencing us right from ...
brandequity.economictimes.indiatimes
1 天
Dear Santa, can you add 'safe internet' to your gift bag this year?
With evolving cyber frauds being a constant, children’s online safety needs to take center stage. Several stakeholders ...
brandequity.economictimes.indiatimes
1 天
DigiPlus Fest 2024: CMO as a chief growth officer
A star studded galaxy of marketers debated at the DigiPlus Fest 2024 about the future of marketing and whether the growth ...
brandequity.economictimes.indiatimes
1 天
Chinese media hail consumption boost even as caution spurs rentals, not buying
The rise of the "rent, not buy" model has injected new impetus into the world's second-largest economy, the paper said in an ...
brandequity.economictimes.indiatimes
1 天
Shrinking US bar tabs signal little festive cheer for liquor makers
Shrinking US bar tabs signal little festive cheer for liquor makers. US drinkers spending less on expensive cocktails amid ...
brandequity.economictimes.indiatimes
1 天
Cadbury loses royal warrant under King Charles III
Chocolate firm Cadbury said on Monday it was "disappointed" after losing its royal warrant for the first time in 170 years ...
brandequity.economictimes.indiatimes
1 天
NCLAT sets aside plea filed against NCLT order approving sale of Reliance Broadcast Network
The NCLAT dismissed appeals against the NCLT's approval of Sapphire Media's bid for Reliance Broadcast Network Ltd. The ...
brandequity.economictimes.indiatimes
1 天
Google's proposed search result changes get thumbs up from EU airlines
Google has announced changes to its search result formats to comply with EU tech legislation. Airlines for Europe supports ...
brandequity.economictimes.indiatimes
1 天
Luxury Western goods line Russian stores, three years into sanctions
Despite a barrage of Western sanctions and swathes of brands quitting Russia after the Kremlin launched its Ukraine offensive ...
brandequity.economictimes.indiatimes
1 天
Parle Biscuits FY24 profit jumps twofold to Rs 1,607 cr
Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 ...
brandequity.economictimes.indiatimes
1 天
Microsoft works to add non-OpenAI models into 365 Copilot products, sources say
Microsoft is integrating internal and third-party AI models into its Microsoft 365 Copilot. This aims to reduce dependence on ...
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