LIV Golf is Greg Norman's baby and brainchild. Something the Hall of Fame golfer started plotting years ago with the intention of challenging the PGA Tour. Finally, about 2 ½ years ago, it became a reality.

Greg Norman has been the face of LIV Golf since the controversial rival golf tour came into being nearly three years ago. But Norman could see his role diminish

Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find a new chief executive officer to replace Greg Norman. According to one source with the league, Norman will remain part of the senior leadership team and would maintain a role similar to a commissioner.

Even as progress toward a deal with the PGA Tour crawls along, so much continues to surround LIV Golf and the news Greg Norman may be out adds to mystery.

Greg Norman has served as the CEO of LIV Golf since the beginning. But it sounds like the Saudi-backed league is looking to make a change. According to a report from Josh Carpenter of the Sports Business Journal,