doesn't stand for anything - not Weight Watchers, not even its new tagline "Wellness that Works". The intention, under new chief executive Mindy Grossman, was to modernise the brand amid a ...
While bribing people for positive brand channeling may seem like cheating, Weight Watchers knows the worth of a tweet or share. Analytics company SumAll reported last summer that a tweet from a ...
The truth, according to Cheryl Callan, svp/marketing for Weight Watchers International, Inc., is that no one wants to stay fat ... In compiling a recent case for long-term, sustained investment in ...
“Weight Watchers wants to provide this useful tool to consumers, but they also want to know what food items they should offer, through the licensing of their name brand and the actual production ...
Weight Watchers has launched an iPhone application to complement its PC and mobile Web diet-plan offerings. The application is free to download. However, consumers not enrolled in the Weight Watchers ...
It confirms our view that the Weight Watchers brand has value, though we were not creative enough to foresee this move as a way of realizing that intrinsic value." They upgraded the stock to ...