And as is true in the current presidential campaign, the 1960 candidates were both fascinating characters. John F. Kennedy – the scion of a rich, powerful family – ran the first truly modern campaign.
The 1960 presidential election changed everything ... his father bought him– Kennedy used sophisticated polling and television to address voters’ concerns. His campaign took full advantage ...
Editor’s Note: This essay is adapted from Chris Wallace’s book, “Countdown 1960.” The 1960 presidential ... used sophisticated polling and television to address voters’ concerns.