Goldman Sachs and Teen Vogue picked out young women ages 13-29 that they defined as fashion forward, and polled these select girls in the fall to find out which brands they love the most.

There’s no doubting the power of TikTok-viral fashion brands. Over the years, the app has helped us find so many of our go-to ...

Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray. The report was based on data from ...

Goldman Sachs and Teen Vogue picked out young women ages 13-29 that they defined as fashion forward (or "It Girls"), and polled these select girls to find out which brands they love the most.

as part of a push toward a "casualization of fashion." "Our survey firmly points to the ongoing and secular trends in athletic with brands like Lululemon seeing new highs among teens, as well as ...