Distant Local, a new brand launched by Jeff Booth and Melissa Martinez, celebrates the magic of regional surf culture.

Which is all well and good if you're Kai Lenny on a Maverick's mission, but there's much more to the salty surf town south of ...

With all the news about the big legacy surf brands like facing radical challenges in the marketplace, a Laguna Beach start-up called Distant Local is quietly making waves. The brainchild of ...