Starbucks Fails At Reversing Declining Sales
On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S. demand resulted in declines in same store sales, net revenue and profit. Upon the release that showed same-store sales continued to decline for the third consecutive quarter,
Starbucks US sales down as traffic nosedives
CEO Brian Niccol said the chain will address issues with its complex menu, pricing architecture and mobile order and payments system.
Starbucks Reports a Slide in Sales and Traffic
Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that dropped nearly 30 percent in six months, the board of directors decided this summer to abruptly replace its then-chief executive, Laxman Narasimhan.
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue that fell 3% year over year to $9.1 billion, while ear
Starbucks shares sink on disappointing preliminary results, says promos aren’t working
Starbucks Corp. on Tuesday reported preliminary fourth-quarter results, and investors were not pleased. The coffee chain said that same-store sales fell 7% year over year, with revenue down 3% to $9.1 billion and adjusted earnings per share of 80 cents — all worse than what Wall Street analysts expected.
Starbucks sales plunge amid "pronounced traffic decline"
Starbucks sales plunged in its most recent quarter, increasing the urgency for new CEO Brian Niccol to pull off a turnaround. Why it matters: The company has been struggling to reverse a decline in foot traffic as it grapples with sluggish service and pressure from activist investors.
Starbucks makes major announcement amid falling sales
Starbucks releases its preliminary results, and things aren't looking up. On Tuesday, nearly two months after Niccol began ...
Brewing a Caffeinated Comeback: How Bold Are Starbucks' Turnaround Bets?
Can Starbucks clean up its tarnished coffee crown? You will soon have a better view of the company's turnaround plans.
Starbucks shares fall after warning inflation-battered customers are cutting back
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
A key to the new Starbucks CEO's turnaround plan may be baristas
Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by addressing staffing and ...
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Horrible Customer Service Batters Starbucks
Starbucks posted a horrible quarter and suspended its forecasts. Customer dissatisfaction resulted in a sharp decline in same ...
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Starbucks resetting its strategy
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
Starbucks US traffic worse than 2008 Financial Crisis: Analyst
Starbucks (SBUX) released its preliminary fourth quarter earnings on Tuesday, illustrating annual declines in revenue and ...
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Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks reveals what an enormous mess its new CEO has to clean up
Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.