Following his zero-proof tequila, Danny Trejo plans to launch a non-alcoholic gin, rum, American whiskey and mezcal. (Photo: Trejo’s Spirits) Ritual Zero Proof Tequila — owned by spirits ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

tequila, gin, rum, and aperitifs. The company said the transaction is in line with Diageo's (DEO) sustainable growth plans. "Ritual Zero Proof is the number one brand in the fastest growing adult ...