Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic ... alternatives to gin, whiskey, rum ...

gin, rum, and aperitifs. The company said the transaction is in line with Diageo's (DEO) sustainable growth plans. "Ritual Zero Proof is the number one brand in the fastest growing adult beverage ...

Like Seedlip, Ritual Zero Proof first had Distill Ventures – the Diageo-backed accelerator – on-board as a minority investor for a few years before the Tanqueray gin maker then proceeded to ...