Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...
Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...
Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...
By the end of 2022, Holland hadn’t consumed alcohol for 365 days. And he vowed to never drink it again. “I really started leaning on non-alcoholic beer,” Holland tells Fast Company.
off-premise sales of non-alcoholic beer, wine, and spirits topped $565 million, according to NielsenIQ, a 35% increase in dollar sales from the prior year. In Boston’s South End, Dray Drinks is ...