With the deal, Ritual will join a collection of brands that comprise much of a typical bar’s liquor shelf. Diageo is the parent of Bulleit, Casamigos, Guinness, Crown Royal and others.

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Ritual sells alternatives to gin ... sure a non-alc cocktail is available on every menu and on every grocery and liquor store shelf, providing sophisticated choices to today’s consumer ...

The move cements the company's position as the largest non-alc liquor owner worldwide. Ritual offers alternative versions of tequila, rum, gin, whiskey and aperitifs, all described as "ounce-for ...

The deal was “proof of the mainstream potential” of alcohol-free spirits, said Ritual co-founder Marcus Sakey. Diageo and Ritual had a “shared ambition to make sure a non-alcoholic cocktail is ...

Create, label and make your own bottle in one afternoon.

Crooch set up Ritual Zero Proof with Marcus Sakey and GG Sakey. Marcus, who will be an advisor to Diageo’s Non-Alcoholic Beverage Company unit, added: “This acquisition is proof of the mainstream ...

The rain praying ritual is a folk belief practice of the X’tieng ethnic minority in Bu Dang ... (Photo: dangcongsan.vn) Before the ceremony, the women prepare a jar of liquor, some water, some sticky ...

JAKARTA -- The Jakarta-Bandung High-Speed Railway (HSR), celebrating its first anniversary on Thursday, has transported 5.79 million passengers, according to PT Kereta Cepat Indonesia-China (KCIC), a ...