Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

Diageo North America announces that it has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number-one ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US ... It also owns three of the five largest non-alc brands globally by value: ...

The owner of Seedlip’s non-alc spirits alternatives has bought full control of Chicago-based Ritual Zero Proof. Like Seedlip, Ritual Zero Proof first had Distill Ventures – the Diageo-backed ...