5 and blue dye No. 1 artificial coloring, that honored the kiwi flavor in this particular Gatorade bottle, while the pink label evoked the drink's strawberry component. Some people confuse this ...

In the early days, it didn't exactly taste great - some athletes that drank it to replenish fluids even vomited from the flavor. Yum. Thank goodness Gatorade has upped their game and added flavor.