The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.