The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Hair is wrapped in rods to establish the desired curl pattern before a perm lotion is applied to set the curl. Once set, the solution is rinsed out and then a neutraliser is applied to halt the ...

Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...

Margie Lenharth, owner of ManeBestie salon, in High Wycombe, explained: ‘Curly hair was seen as messy or unprofessional, but that surfer boy aesthetic is massive right now.’ Prices for a perm ...

Celebrities like Brooke Shields, Julia Roberts, and even Justin Timberlake sported the signature curls that made the hair treatment a household name. Today's perm types, however, are long-lasting ...