LeBron James has led and meant so much to the generation of today and even of tomorrow, inspiring many and contributing to ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Over his 18 previous Christmas appearances ... It’s uncertain whether Nike and the league will act, but LeBron’s influence as a superstar and Nike ambassador might just be enough.

Prior to the Los Angeles Lakers' showdown against the Golden State Warriors, LeBron James ... 2016-17 season. Nike took over as the league's uniform supplier ahead of the 2017-18 season and ...