This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Apple is set to launch an iPad-like AI wall tablet to control other Apple home devices for smart home control.

Apple might be pushing further into the world of smart home gadgets. According to reliable analyst Ming-Chi Kuo in a Medium post, "Apple is making its first foray into the smart home IP camera market.

Given Apple’s habit of minimizing the number of products it makes, if the report is accurate the company must feel there’s good reason to enter a crowded product category, and I think an Apple camera will likely differentiate itself in two ways: privacy,