Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”

Walmart’s $78 “Wirkin” dupe redefines luxury, sparking debates on inclusivity, exclusivity, and aspiration as social media fuels this cultural and fashion shift.

The Hermès Birkin bag has long been a must-have for celebrities, fashionistas, and those who can afford luxury. But what if there was an affordable alternative? Walmart appears to have the answer.

Walmart's Birkin bag lookalike costs less than $100, a far cry from the $10,000 starting price of an Hermès original. How to get a Birkin bag dupe.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Last week we told you about the crazy hype surrounding the “Wirkin” bag, Walmart’s less expensive version of the Birkin, the classic Hermès tote that has been beloved by the rich and famous for decades.