Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...
The initiative allows shoppers to purchase New Balance products that are either used or brand new but "unsellable" for cosmetic reasons for a lower price. “We know the footwear industry has a ...
The app-based program, titled MyNB, enables New Balance fans to earn points by completing a variety of activities, including fitness initiatives, social media usage and product purchases. The ...