Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Quaker Oats is adding some Cap'n Crunch products and Gatorade protein bars to the list of products it's recalling because they may be contaminated with salmonella. The company, which is part of ...

I remember when I began to lead Gatorade globally, which was part of PepsiCo at the time, it was financially struggling, and ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Description: Gatorade Fit is a line of sports ... took eighth place on the fastest-growing brands list. Moquin said the otherwise mundane product rose high in the ranking this year thanks to ...

Cade himself dabbled in alcoholic versions of his product. He invented an electrolyte replacement beer called Hop’n Gator, a lemon-lime lager, launched by Gatorade in 1969 and discontinued in 1972.

Distribution of IV fluids to most hospitals nationwide were reduced 40-60% after the nation’s largest manufacturer was hit by Hurricane Helene. The Baxter North Cove facility in Marion, N.C ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...