The toy industry is headed for its second ... partnering with studios and streamers to bring Lego content to consumers and building manufacturing sites close to distribution hubs to smooth the ...
Their market for toys is now valued at €4.6 billion ($ ... Adults are important because they introduce children to Lego building, and they enjoy building together,” a Lego spokesperson told ...
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...