Huda Beauty's Easy Bake Loose Powder has amassed a cult following since its launch in 2018, but Ube Birthday Cake is by far ...

"The benefit of using an under-eye setting powder is to ensure your concealer stays in place and keeps creasing to a minimum, ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Clever make-up artists have also put loose setting powder to artistic use by reverse ... needing an instant shine solution. Brands like Huda Beauty and Laura Mercier have reacted to a growing ...

This all-in-one powder with a microfine milled texture blurs skin imperfections, sets makeup such as foundation and blush and ...

The Ube Collection, launching on January 15, offers all the makeup magic of Huda’s beloved products in a vivid lilac shade, designed to brighten the skin and add a flush of colour.