We explore Harajuku, a neighborhood on the cutting edge of youth culture and fashion trends. Along the way we learn about its evolution from humble beginnings into a bustling shopping destination.

In the years that followed, the clothing-based brand seemingly faded out and transitioned into the Harajuku Lovers fragrance line. By 2008, four years after the release of her solo album Love.

The central Tokyo district of Harajuku has long been known as a hotbed of youth culture. From eccentric fashionistas to bizarre street performers, visitors pour in from across the capital via the ...