Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand's free membership platform on www.gatorade.com.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

The latest customizer tool permits athletes to highlight their distinctive styles and interests via the personalization possibilities on Gatorade Squeeze Bottles. Some iconic athletes across the ...

A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including genAI squeeze bottles from Gatorade, freeze-dried candy from Mars and the latest holiday ...

By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it's easy to make the ...

Anyone can utilize the generative AI design technology on Gatorade iD to create a one-of-a-kind Gatorade Squeeze Bottle. The new ability to create custom designs using AI for inspiration takes ...