Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

OAKLAND — The suspected driver of a stolen SUV that crashed into a 42-year-old man, severing his leg and killing him, has ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Now, all athletes can personalize their own in a way never before offered by the sports fuel brand. The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

The ability to create custom designs via AI will take the existing Gatorade.com bottle personalization choices to the next level. Having several design options, athletes can easily express ...