When you buy through our links, Business Insider may earn an affiliate commission. Learn more At the top of the list of things I wouldn't have bought myself but now couldn't imagine life without ...

This bra has a soft, stretchy fit that flatters and shapes the bust with wire-free support for all-day comfort.

Emily Ratajkowski, Gigi Hadid and Kylie Jenner (to name but a few) have all worn the brand's super soft styles.

Including options all the way to an O cup size Let’s face it: We have the ultimate love-hate relationship with bras. Of course, they’re essential for adding lift and support where we need it ...