In this article, Anuj Gangodkar highlights how Gen Z's digital fluency positions Brand Reputation Management (BRM) as a ...

If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful.

Building an exciting and resilient brand can be a herculean task, with so many competitors to deal with and channels to move ...

A mainstream German automaker reviving and old American name to create an all-new brand name is not something that happens ...

Sameer Abbasii exemplifies the transformative power of social media, leveraging his platform to engage audiences and build ...

Broadcast channels are the latest tool in the kit for fashion and beauty brands seeking to build their communities, but there ...

After losing ground to its rivals, Amazon is finally fighting back. Panos Panay argues the timing is just right.

Currys. Marc Jacobs. Duolingo. Brands keep blowing up on social by letting their freak flag fly. But is there another way? We ...

Instagram, a platform initially designed to share photos, has turned into one that brings brands, influencers, and people ...

I love to shop. Several years ago, I made a commitment to buy 90 percent of my clothes secondhand, only buying new pieces that were essential items. Moreover, I picked even my secondhand items ...

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural ...

John Coleman’s Instagram reels offer tantalizing glimpses into D.C. homes — and have helped him gain 40,000 followers in the ...