When it comes to toughness, jade sits at the top of the hardy gemstone list. This might be surprising if you’ve heard that ...

A new study investigated other compounds that are less toxic and better performing than SO 2, and found that diamond dust is ...

NDC campaign urges Indian consumers to choose natural diamonds for festive season, emphasizing emotional and symbolic significance.

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...

India's GJEPC has adopted new standards for defining a diamond, now requiring it to refer only to natural stones mined from ...

Diamond Chemistry emphasizes the importance of certification in providing ethical and affordable lab-grown diamonds.New York, ...

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from ...

De Beers Group, the world's leading diamond company, and Signet Jewelers, the world's largest retailer of diamond jewelry, whose iconic retail brands include KAY Jewelers, Zales and Jared, this week ...

The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.

Grounded in Signet’s data-driven consumer insights, trusted brands and digital capabilities, while also drawing on De Beers Group’s history of emotional natural diamond storytelling ...