Dell drops long-running XPS, Inspiron, and Latitude brands
Corporations spend millions of dollars every year to make sure that words like ... sold under their original nomenclature while Dell clears out its existing lines — the XPS 13 and Inspiron 15 models ...
Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...
Dell is renaming its products; here's what consumers should know and what an expert thinks
Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...
PCMag on MSN16d
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
Next up the stack is Dell Plus, which will cover the more recent Inspiron Plus laptops we’ve gotten to know over the past few years. These include standard clamshells and, in some models, 2-in-1 ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.