Our rigorous product review process involves in-depth industry research, vendor interviews, hands-on testing and service comparisons. Each analysis — whether for a business phone system, CRM platform, ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

ServiceNow CMO Colin Fleming shares why the company is rebranding themselves as a CRM company in the midst of the rapid and significant impact agentic AI is having on the industry. And also shares a ...

At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

Ross Solomon, head of product management at financial solutions firm Broadridge ... often due to a disconnect between marketing efforts and contact center interactions. AI and CRM strategies can help ...

Initially, CRM systems changed business interaction with customers ... offers a chance to optimize performance and increase customer satisfaction. Promoting a product's AI features might appeal to ...

The dramatic difference between the two is typical of most CRM pricing structures, so don’t let it put you off. That said, Salesforce pricing is so expansive and sometimes confusing, but we’re ...

SMBs should appreciate how easy Pipedrive makes it to get started. The CRM integrates with over 400 third-party software packages, so it's easy to align with your existing workflows. You can ...