When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

Painted Mural or Display category was Coke and VML for the 'Thanks for Coke-Creating' campaign. Here is the award-winning ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

But including your own brand logo on your clips is fine, and won’t result in a reach penalty ... So, to clarify, don’t ...

Million Bazillion” listener Kade wants to know why brand-name products cost more than store-brand and generic products.

You might say that sports sponsorship isn’t just about slapping logos on jerseys ... these stories widely. Create engaging content such as behind-the-scenes videos, interviews, or social media ...

You don't have to live at an estate to name your house, y'all!

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Shop, as the company looks ...

Sisters Lizzie Means Duplantis and Sarah Means found white space in the market for fashion-forward luxury cowboy boots, ...

The Boots own-brand 17 beauty advent calendar is packed with products that'll have your entire beauty routine covered - and ...