Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Gatorade, as the pioneer of sports drinks, is the choice of professional athletes at home and abroad, but consumers mistakenly believe that "professional athletes need to drink sports drinks, ordinary ...

The recipe is simple: One part Gatorade “glacier freeze” flavor (it’s light blue) and one part red wine (priced at $12 or less a bottle). Across social media, users are posting their own ...

Gimme 12 ounces of blue that I can turn into 24 to make it taste more like regular Gatorade. Like the Cool Blue ... which is not a water bottle size I’m sure I’ve ever seen in the wild.

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

So, yeah. Gimme 12 ounces of blue that I can turn into 24 to make it taste more like regular Gatorade. Like the Cool Blue, this is just a shade too thick to be chuggable, which is pretty important ...