It has also released some ambiguously flavored limited-time Cokes, including “Dreamworld,” “Starlight” and “Byte” flavored ...

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If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

a soda meant to evoke “technicolor tastes and surrealism of the subconscious,” and the gaming-inspired Byte, “inspired by the ...

It has also released some ambiguously flavored limited-time Cokes, including "Dreamworld," "Starlight" and "Byte" flavored Coca-Cola. It also partnered with DJ Marshmello on a flavor that did not ...