LeBron James will play in his 19th Christmas Day game this year, and the special-edition sneaker he'll wear for the occasion have now been revealed. The Nike LeBron 22 "Xmas" takes on a mismatched ...
LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...
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The latest collaboration between LeBron James and Hasbro brings an exciting fusion of basketball culture and the iconic Monopoly game. In commemoration of Monopoly Day on November 19, the three ...
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built for him." In this particular sneakers race, the Swoosh was a massive underdog. Reebok offered the most money ...
Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...